Brooklyn College has made good use of new media over the last few years. Currently, they are using Facebook as their primary account, however they also have Twitter and Instagram accounts set up.
They make heavy use of Facebook, where they post news, pictures, and other information related to the college. However, scarce use of other forms of media are utilized. I personally feel that it's better if they use more forms of media to get the word out about BC. Not everyone has a Facebook account, or remembers to check the BC website for current events - so it makes sense to have more than one active account.
The BC Office of Communications is one of the most well funded offices at the college. I don't feel that it would be terribly difficult to spread out the social media accounts a little bit more.
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