Outages and New Media: how do they impact clients and end users?

Here's a brief layout of how I want to approach this topic and the content that the paper will contain:

1. What happens when a new media platform goes down?

• number of affected people
• reaction of users
• 'flocking' to other platforms
• Damage control

2. What does it mean for businesses and end users that have a presence on that platform?

• financial hit for platform and clients
• reputation/brand damage
• alternative services may be looked into

3. What steps are taken to prevent outages/service disruptions?

• high availability/burst capacity options
• backups
• disaster recovery
• load balancing

     (All of this technical mumbo jumbo will be boiled down to tolerable levels)